Mercedes-Benz Fashion Week Russia

The main name on the international fashion map of Eastern Europe
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It has been over thirty seasons and fifteen years that Mercedes-Benz Fashion Week Russia is operating in Russia, the significant time period for our country. During all these years Russian fashion industry gave the world a whole bunch of fashion stars. It was to a large extent MBFW Russia that was the first to set the professional directions and rules in the Russian fashion environment.

A series of seasonal fashion shows of Russian designers which Artefact Agency (owner of Mercedes-Benz Fashion Week Russia and Russian Fashion Week) started doing in 1999, became the new milestone in Russian fashion world. Since then the Fashion Week has changed several names – from the local brand Russian Pret-a-porte Fashion Week to the national Russian Fashion Week, finally changing the name to the global one - Mercedes-Benz Fashion Week Russia.

February
09
2011
Official signing of the agreement on title partnership of the Mercedes-Benz brand with the Russian Fashion Week

We chose different venues for Fashion Week but they have never failed to be comfortable for both the audience and designers: as never before we installed tents on Vasilievsky Slope and in Gorky Park, we arranged the shows in Central Artists House on Krymsky Val Street and in the Centre of International Trade. Recent years the permanent venue of Mercedes-Benz Fashion Week Russia has become Central Manezh – the best professional venue in our country. However Russian fashion is no longer restricted even by the walls of Manezh, anyone can see live broadcasts from the runway of Mercedes-Benz Fashion Week Russia and enjoy new collections from Russian designers online from any place of the world.

The main reference points of Fashion Week remained former - to look for new names, to give to designers new opportunities, to propagandize the Russian fashion within the country and beyond its limits.

Alexander Shumsky
producer and founder of Fashion Week

Since establishment of the Fashion Week, over 400 designers and brands have been demonstrated on the runway. Among all-time participants of Mercedes-Benz Fashion Week Russia are the best names of the Russian fashion such as Slava Zaitsev, Alena Akhmadullina, Dasha Gauser, VIVA VOX, Julia Dalakian, Julia Nikolaeva, Laroom, PIROSMANI BY JENYA MALYGINA and many others. Mercedes-Benz Fashion Week Russia offers convenient, clear and familiar format welcoming foreign designers, buyers and mass media. The largest fashion event in Eastern Europe attracts international well-known brands including Vivienne Westwood, JC de Castelbajac, COSTUME NATIONAL, Frankie Morello, Julien Macdonald, Francesco Smalto, Jeremy Scott.

Social

At different times guests of Mercedes-Benz Fashion Week Russia were top models, members of royal houses, major characters of the world fashion, movie stars, well-known Russian and international bloggers, best personalities of the world fashion magazines. In the first rows one could spot Prince Andrew, Duke of York, Her Highness Sirivannavari Nariratana – Princess of Thailand, Karolina Kurkowa, Joan Smalls, Jessica Stam, Steven Seagal, Boy George, Ornella Muti, Boris Becker, Miss Universe Olivia Culpo and many other. Meanwhile legendary Jean-Charles de Castelbajac dedicated one of his pictures to Russian Fashion Week.

Collaborations

One of the main purposes of Mercedes-Benz Fashion Week Russia is to involve Russian designers and manufacturers into the leading international fashion weeks, fairs and other important events. The fashion show of Alena Akhmadullina at Mercedes-Benz Fashion Week Berlin Fall-Winter 2014/2015 was supported by Mercedes-Benz Fashion Week Russia. Several Russian brands supported by the Ministry of Industry and Trade of the Russian Federation were presented at Mercedes-Benz China Fashion Week. Mercedes-Benz brand frequently took initiative to arrange Mercedes-Benz Fashion Day in different Russian cities like St Petersburg, Krasnodar, Nizhny Novgorod where among others participants of Mercedes-Benz Fashion Week Russia demonstrated their collections.

Russian designers are regular participants of Milan Fashion Week. The first Milan experience goes back to 2006 when several participants of Russian Fashion Week demonstrated their collections at Milano Moda Donna. In spring 2014 thirteen best young Russian designers – Aleksander Khrisnfov, Georgy Rushev, Natali Leskova, Yanina Vekhteva, Anna Slavutina, Maria Golubeva, Luda Nikishina, Natasha Vainshtok, brands Katerinafee, LES’, osome2some, Sol’ Designers, Mineral Weather demonstrated their capsule collection at Milan Fair Super. The last decade the geography of fashion shows performed by Russian designers included dozens of countries: from Canada (Toronto Fashion Week) and Greece (Athens Exclusive Designers Week) to United Kingdom (London Fashion Week) and United States (New York and Miami Fashion Week).

Projects

Projects of Mercedes-Benz Fashion Week Russia set the following major goal – bring together the creative work of Russian designers and possibilities of the large national manufacturers. Specifically for the School Collection Day in spring 2014 well-known designers like Slava Zaitsev, Dasha Gauser, Leonid Alexeev, Olga Brovkina, Maria Golubeva designed capsule collection of school uniform for different ages and models of the prom dresses for girls of senior school.

Another tradition of Mercedes-Benz Fashion Week Russia is the Kids Fashion Festival which is arranged every year and always brings many positive emotions to participants and the audience.

Industrial Collections Day supported by the Ministry of Industry and Trade of the Russian Federation is another efficient venue for promoting collaboration between the designers and large manufacturing companies.

Project BezGraniz Couture attracted such participants as Darya Razumikhina, Dmitry Neu, Masha Sharoeva, Sabina Gorelik, and demonstrated clothes designed for handicapped people.