Contest “High Five Awards! Designer of the Future” is a part of the annual national television award "High Five Awards!”. Within a few months aspiring designers under the age of 17 have sent more than 2,000 applications from across the country. All sketches were created specifically for the red carpet appearances of celebrities at “High Five Awards!”.
The expert council of the contest included Lina Arifulina, the general producer of “High Five Awards!”, Alexander Shumsky, president of Mercedes-Benz Fashion Week Russia, designer Igor Gulyaev, TV presenter Svetlana Bondarchuk and stylist Alexander Rogov. The experts selected more than 20 sketches. The finalists of the competition are teenagers from Izhevsk, Vladikavkaz, Krasnodar, Chita, Ulyanovsk, Volgorechensk, St. Petersburg, Moscow, Nalchik, Voronezh, Omsk and other Russian cities.
Lina Arifulina, the general producer of “High Five Awards!”, shares her vision: “This contest is about children's dreams. It is important to show that there are many creative teenagers in our country, we want to develop their initiatives and we can provide them with a social support. We have launched “High Five Awards!”, where only kids and teens decide which celebrity is the coolest, the trendiest and the most relevant now. So why not give children an opportunity to self-express themselves even more? Let them create a red-carpet outfit for their favourite star”. A creative team led by well-known Russian designer Igor Gulyaev is working on production of outfits based on the sketches of young designers.
Final looks will be presented on April 1, 2019 at Mercedes-Benz Fashion Week Russia in Moscow. The fashion show in an unusual “dramatic defile” manner will feature nominees and guests of “High Five Awards!” such as Pelageya, Valeria, Natalya Podolskaya, Lyasan Utiasheva, Victoria Daineko, Klava Koka and many others.
The national television award "High Five Awards!” was launched in 2017. It is the only Russian award where children and teenagers from 7 to 16 years old choose winners. Last year, about 3.5 million votes were cast for idols. Russian film, music, television, Internet and sports stars receive awards in various nominations.