The main concept of the brand is a complex clothing for smart people. We strive for simplicity in shapes, in details and in the choice of materials. We do NOT make the clothes easy and convenient, we strive to make clothing that attracts attention to the woman who wears it. Image from 7I7ITH the way for strong, bold and internally free woman. 7I7ITH the woman – the woman for whom the man is willing to violate social ethics, to radically change their stance and their environment.