Mistakes of youth did not seem to them errors until they were young. It is in this self-deception is the youth.
Victor Pelevin, "The Caretaker"
Curl, sparkle, angry, heartbroken.
Speed, colors, electricity, youth.
Neville Brothers, "Youth"
What is youth? This is the moment when all along, but something will not return. When it seems that you can change the world, but he scares you. When overwhelming freedom, but I don't know what to do with it. Prom behind children's life is over, an adult still in a fog, and it feels like forever. FOREVER YOUTH, the fourth joint collection of the brand students School of design HSE HARD — this is a story about a frozen feeling of youth and look at the generation that lives in this sense.
The new generation of the XXI century with its own values, own taste and style is now the center of attention of the fashion industry. Collection HARD 004. FOREVER YOUTH on the theme of youth and freedom. The study of the generation by means of modern fashion and design. Joint collection unites different approaches and methods, combining an individual approach each project participant to design clothes and the General desire to create a modern, important-sounding images. The collection is designed under the guidance of curator Maria Smirnova.
The presentation of the collection HARD 004. FOREVER YOUTH will be held on 13 March 2018 at 14:00 during MERCEDES-BENZ FASHON WEEK RUSSIA.
*HARD — brand, conceived as a collective project between students of Fashion School of design HSE. HARD — is a creative laboratory for young designers, where they have the opportunity to Express their vision of the current fashion and demonstrate it in a professional format. Every year HARD is a collection that brings together the work of students within a common theme and format. The HSE design school is a regular participant of MBFW, and the spring session will be presented for the fourth joint collection of students – HARD 004.
**School of design HSE leading and most dynamically developing Russian state Institute, which trains high-class professionals in all areas of design, fashion and contemporary art. The program "Fashion" School of design HSE prepares industry professionals who will be able to work in global brands and create their own. The school offers a learning system based on the principles of the best fashion schools in the world. The main principles of the School — the project approach, the development of conceptual thinking and immersion in the global context. Learning according to a specially developed authorial program, students learn to think creatively and conceptually, get a wide range of knowledge from creating collections of clothing to visual communications.