CONTRFASHION – is the contradiction fashion. We are looking for unusual proportions and cuts, new materials and unexpected combinations. There are no ideals, standards or samples, designers that we choose for the project create their own style. Every single collection of the artist is his or her laboratory of inner space.
The project is aimed to help young designers to express themselves, showing their edgy collections at the fashion weeks, usually presented in a non-conventional way, with the elements of the show. This is the way to fully discover the artistic potential. Designers get the chance to show their collections purely like a flight of fancy without being bound to the usual concepts about clothing and fashion in general. For them fashion is art, doing unusual, sometimes shocking designs, their collections is self-expression. The project is open to unbelievable experiments, everything new, unusual and eccentric which, of course, will not be appreciated by everyone but will not be left unnoticed for sure.
For already two years the shows are presented at Mercedes-Benz Fashion Week Russia and were acknowledged as one of the most interesting and spectacular projects of the Fashion Week. It should be note that there are no similar projects like CONTRFASHION in the world.