Fashion House "Firdaws" started its work in 2009 in Grozny city under the direction of wife of the Head of Chechen Republic. The opening ceremony was attended by famous fashion figures, including the Italian couturier Roberto Cavalli and Russian designer Vyachestlav Zaytsev. The first fashion show named as "Imperator's flowers" was at the end of year 2009 during the Moscow Fashion Week. The next fashion collection called "In Paradise" was displayed to public in 2010. Later in 2012 Fashion House "Firdaws" demonstrated its new fashion collection called "Lady of Chechnya" in Dubai, UAE. The spring-summer collection of the following year that was showed at "Volvo" Fashion Week got named as "Lady of Firdaws". In 2014 the Fashion Show that was organized due to the opening of the Firdaws Grand Hall was attended by the designers Valentino, Zuhair Murad, Igor Chapurin and Valentin Yudashkin. At the beginning of the year 2016 there was a Fashion Show named "For you", organized due to the new Head of Fashion House "Fridaws" - Aishat Kadyrova in Grozny city.
In such a short period of time she invented a new collection in national style and the first perfume named "Firdaws". The show and presentation of the mentioned was on the 1st of March, 2017 in Grozny. It was one of the brightest event of the brand's history. The event was attended by such famous celebrities as Stefano Ricci with family and Y. Rudkovskaya, the singer Nyusha, A. Hilkevich, famous Russian designer U. Sergeenko and the master of ceremonies of Fashion TV - Katya Guseyeva, as well as fashion critics and bloggers from different cities of Russia.