IMPUGN (to put in question, challenge) – is a women clothing brand from Saint Petersburg, Russia. Driving forced behind the brand are notions of conflict, contradiction, and a power of art in all its forms. IMPUGN clothes are being created under the principles of universality, trendy fit, and avant-garde approach to details. IMPUGN designer Natalia Petrakova does not put a division between commercial and conceptual, and believes they perfectly work together. The brand’s DNA are laconic silhouettes supplemented by juicy details: in the first collection Elements of Culture, sensations of freedom and courage of the 80s are expressed through color-blocking, holes, statement sleeves and wide cuffs.