«IVANOVA» is a women clothing and accessories fashion brand, successfully producing seasonal collections for sale in the Southern Federal District for more than 10 years.
The original founder and brand designer, Yulia Ivanova, ensures its constant demand from consumers by creative interpretation of fashion trends and forms, including experiments with findings and cuts.
Brand admirers mark not only unique and original designer style, that makes clothes recognizable, but the fact that all the pieces are accurately made of high quality materials. Julia Ivanova prefers to work with natural materials such as cotton, silk, viscose, wool, also widely uses knitwear made of natural or mixed fibers. While developing its own production, IVANOVA successfully solves the task of price correlation with a high level of clothes quality.
The brand style can be defined as utilitarian minimalism with a touch of romantic accent. Designer attaches great importance to the comfort of clothes, its appropriateness to a particular point of living space, the possibility of combining and permanent addition of timeless trends actual elements that correspond to any lifestyle. «IVANOVA» brand philosophy is a continuation of the philosophy of its designer – having her particular existing style, she is opened to new trends and ideas, being in process of constant search for perfect shapes and colors, emphasizing individuality and elegance of every woman.