J.Kim brand was established by the young designer with Korean background, Zhenya Kim, in 2013. One of the major sources of inspiration for Zhenya is culture of Asian countries, in particular of Korea. In every collection designer ponders on that subject from new point of view and applies remarkable elements of Asian costume interpreting them in a contemporary manner. Despite the retrospective character of Zhenya’s inspiration, J.Kim collections are about contemporary fashion which however gives one an understanding of the rich culture of ancient countries.
Use of forgotten applied crafts, transformation of national Asian costumes into trendy cut and attention to details are all principal features of J.Kim collections.