The regular participant of Mercedes-Benz Fashion Week Russia, author of her own brand "Author studio of Yulia Nikolaeva" graduated from Stroganov Art-Academy, worked in movie and TV industry, designs runway pret-a-porte collections. Critics call her style "intellectual megapolis grunge", but she doesn't strive to shock anyone. Instead she suggests to look into a city as an artistic image full of different meanings. She can be inspired by an ornament in a cup of capuccino or a bird, that cannot fly, hand-made street mottos or homeless person. Her clothes are complexly constructed, have original textures, she pays a lot of attention to details. In her outfits she easily combines basic values and extraordinary author's imagination, performance and comfort, challenge and quality. She declares her vision of beauty, that has no standards except for quest for excellence.