Ksenia Seraya graduated from POLIMODA Instituto di Fashion design majoring in Marketing. She received Master’s degree in Advanced Fashion Design (Florence, Italy) in 2011. After graduation she was on internship in the Ermanno Scervino company in knitwear department. In 2013 she began development her first collection under KSENIASERAYA label. Principal concept of the brand is the maximum use of professional knitting computer software for designing the collections. New technologies is the tool, in the 21st century machines shall be making clothes not people. Electronic knitting machines go beyond the use of conventional cut, provide opportunities for producing seamless one-piece items. Each detail in the collection is produced according to the principle of mono-repeat with pre-assigned pattern.