The first 11 looks that Eugenia made in her free time from work were presented at a home party. That mini-collection was such a success that it strengthened designer’s self-esteem. The most effective garments are still part of the basic line and top the list of the best purchased items of the brand. Later Eugenia invited Julia to share partnership who overtook all the strategic issues, leaving designer focused on collections. Even without the investments the brand was growing at a slow but steady pace. Later the first studio was opened far from the city centre, the first tailor, and the first stores that sold the brand appeared. In 2013 the first show-room was opened on Strastnoy avenue, the same year was the first show at Mersedes-Benz Fashion Week Russia. Currently among the fans of the brand are: Ksenia Sobchak, Elena Kuletskaya, Irina Chaykovskaya, Darya Lisichenko, Olimpiada, Elena Krygina, Yana Raskovalova, Vera Brezhneva, Inna Malikova, Nika Belotserkovskaya, Julia Kovalchuk and others.
In the times when focus-oriented, professional and leading females are highly valued, the feminine qualities shift back. LAROOM brand cares about femininity in any circumstances.
LAROOM is the clothing brand created for contemporary girls who care about generosity and sophistication. The foundation of every seasonal collection is the evening and cocktail dresses. Focusing on the romantic and sensual, LAROOM develops feminine features in every look. In the precise silhouettes one can trace the principal theme of the brand: ‘hidden sexuality’, closed collars, sleeves with cuffs, clean silhouette lines – the visual image is sophisticated but very appealing.
Company chooses the high quality. Apparel is tailored of natural fabrics that are purchased at small Italian plants with family secrets and traditions of manufacturing. The brand especially appreciates thin fabrics such as chiffon, crepe de Chine and silk. Experimenting with them designers achieve perfect fit.
The company prefers classic technologies combined with the modern solutions.
Eugenia Legkodymova, designer of the brand, has completed designer’s education, worked at manufacturing in Italy for several years, and over five years worked with the leading Russian designers.