MAD DAISY MOSCOW is a Russian fashion label designing clothes, shoes and accessories. High quality, attention to detail, invariably feminine silhouettes and comfort fit are Brand DNA.
The story behind the label, founded by Margarita Fedoseeva, goes back to 2017 First, it was a footwear label with a concept inspired by «mismatched shoes» trend. Over time, however, the creative director has decided to focus on a wider product line adding apparel and accessories for women. To date, MAD DAISY MOSCOW label has a number of commercially successful collections, shows at MERCEDES BENZ FASHION WEEK and a showroom located in Moscow.
MAD DAISY MOSCOW collections are dedicated to wonderful and inspiring women who are fearlessly breaking stereotypes every day. They are strong, successful and essentially natural; they love what they do, create socially significant projects and aim to help others. MAD DAISY MOSCOW muse is always on the move. Freedom of action and comfort are vital for her. That is why brand’s founder Margarita Fedoseeva always considers the importance of silhouettes, forms and fittings, personally developing every construction. Brand expresses a preference for natural fabrics of high quality. According to Margarita, beauty is particularly naturalness, sincerity, generosity and harmony with the world around us. MAD DAISY MOSCOW celebrates the beauty of women, style and striving on self-expression.
MAD DAISY MOSCOW creates outstanding collections for women focusing on contemporary silhouettes, textures, exclusive prints and drawings. Designer creates unconventional looks — feminine but very powerful at the same time. Augmented volumes combined with sophisticated textures highlight the delicacy of women body. Key materials that marque is use to — cotton, linen, silk and viscose. Every new season relaxed-fit coats and bombers, as well as dresses, trousers and skirts are getting new interpretations. Each collection offers not only laconic and versatile items but absolutely unique art-objects. Silhouettes and fits are constructed to emphasise the best in woman of every shape.
MAD DAISY MOSCOW footwear line is a selection of slim pumps, ballet flats, ankle boots, knee boots and flat boots with zippers. Each pair is hand-made. Only natural or lacquered leather or suede are used in production. Brand offers an opportunity to choose between monochrome pair and mismatched coloured one. Brand pays extra attention to shoe lasts’ development and production: passing through a detailed adaptation to the feet they are extremely comfy to wear even with a heel in design.
Every collection created by Margarita Fedoseeva is way beyond a fashion story. First, it is an artistic statement on important social topic. In her design Margarita is used to raise sensitive issues. Thus, SS20 collection was created in collaborative partnership with the State Tretyakov Gallery to support women suffering from alopecia.