This is the shirt collection entitled "To be, not to look", one of the new lines from the environmentally conscious brand GO in collaboration with Pirozhnikov D. The Art Director of “GO” – Glagoleva Olga – graduated from RSUoTS (Russian Federation) and Central Saint Martins (United Kingdom). She was born into a family of scientists and always knew that she would end up designing the fashion of the future. She uses only Eco fabrics and materials, the labour of local communities and high quality hand production. Pirozhnikov Dmitry is a famous contemporary artist from Moscow. His style is painstakingly accurate and minimalistic.
The collection is limited to 100 shirts – each of which is a unique piece of art and has it's own story.
Each shirt’s journey starts in India where wonderfully rustic 100% organic cotton is ordered by “GO” in London. The material is made by hand and local knowledge passed down through generations. Hand woven production results in higher quality fabric as well as provides people much needed jobs and the opportunity to become skilled artisans.
Then the shirts get professionally tailored and roughly cut out so they are ready to be printed on.
Meanwhile in Moscow solid wood is becoming unique wooden stamps. Tools alone can't make anything without skilled hands and mind – and they are incredibly productive in hands of Pirozhnikov Dmitry.
Once the patterns and wooden stamps are ready the next step is printing – the most difficult and time consuming part of #mygoshirt production – where mere millimetres are important.
Now the fabric is woven, the stamps are made, and the pattern is printed. But #mygoshirt is not ready to be sewn. It's time for DETAILS, which are hand painted! Hats, socks, bikinis, nipples are all painted on top of the pattern created by the wooden stamps.
Finally, high quality hand sewing completes the last stage of the story.
Each shirt has mini-book enclosed within a wooden envelope that tells the story of the shirt with information about the name, number out of 100, manufacturing process, fabric, location of production, time and year as well as a hashtag that you can use and find the full information of the shirt that can be shared with friends.
Inspired by nature, home clothes and new technology “GO” with Pirozhnikov D. has designed shirts for modern women and men. Comfortable, conscious and unique – this is how clothes from the future look like today…