Russian brand established in 2011, Moscow. The brand focuses on manufacturing jewelry and accessories. The first collections of the brand was demonstrated at Mercedes-Benz Fashion Week Russia, where the designer was specially invited because of her talent and exceptional performance of handicraft accessories. Olya Shikhova is a handicraft workshop, where all the jewelry is handmade. The manufacturing process of the brand is based on the indigenous northern peoples’ craftsmanship that is transformed using contemporary technologies and quality materials. As a result, a new way of jewelry making is being invented, in which the design and performance technique correspond to their time, although the basis of the products is the primordial creation of the folk arts.