OTTEPEL

year of foundation:
2012
designer:
Roksana Adilbekova

OTTEPEL is the first street brand that combines the urban cultures of Almaty and New York. Philosophy of the brand stands for the inner freedom of human being and artistic individuality. While New York is vertical and industrial, Almaty is green and cozy. Two such different and individually urban cultures are mixed reflecting the complexity of personality and the light mind.

The brand was inspired by Khruschev’s thaw times, appearance of freedom of speech and start of free self-expression. It is created for people without stereotypes and prejudices who love colors of life and can express their inner freedom.