The Russian designer Anton Galetsky comes back to fashion industry. Together with Elena Vitebskaia they have based the Product of Imitation brand which debut display will take place on April 2 within Mercedes-Benz Fashion Week Russia.
Product of Imitation is fashionable, relevant and affordable clothes for modern women. It is not the copy. It is synthesis of all trends and a naked essence of all industry - brands which work on an average segment and derive inspiration at luxury Fashion Houses. Anton and Elena adapted their ideas and not only which became "an imitation product". In a creative tandem Anton is a creative director and Elena is the director of the brand.
After the FW 19/20 show based on the Princess Diana’s looks, the creative tandem of Elena Vitebskaya and Anton Galetsky continued to explore the 80s and the modern woman’s style.
“The SS 2020 collection turned out to be extremely romantic but with attitude, - says Elena, the brand director. - We have a number of frank discoveries: tweed was given a new form, Soviet fashionistas and graphic style of the 8Os with its crazy energy became the basis of the original prints. We imagine the direction our country's fashion could go, be there a little bit more freedom. We decided it would end up in the year 2020. Apart from all that, the experimental nano-capsule collection will be introduced to the fans of the brand.”
A fresh peppermint sip of brutal romance in the SS 2020 collection - already on October 19 as a part of Mercedes-Benz Fashion Week Russia.