“Crazy clothes with an idea” is the main concept of the brand that is revealed across the collections. The young brand has already managed to penetrate the Russian and European media with its unusual interpretations.

The designer is not afraid to rethink the conventional aspects of both men’s and women’s clothing, eclectically combining them and presenting to the public a product reflecting a bold vision.

Roman Uvarov utilizes deconstruction as his main technique. The game principle is also a typical technique that involves rethinking traditional elements in such a way as to enable them to acquire a fresh and fashionable context. A shining example of his technique, Roma Uvarov’s collection features X-ray prints, foils, and wicker live reeds, replacing standard fabrics.