RUBAN – Symbol of Changes in Russian Fashion
RUBAN was established in 2010 by sisters and designers – Alisa and Julia Ruban. The girls have gone a long way from assistants to high-demanded stylists who worked with the most prestigious Russian and Ukrainian fashion editions. The hallmark of Ruban designer duet is complicated cuts and genuine solutions.
The brand is marketed in luxury segment. Within five years on the market RUBAN brand has strengthened its position and reached the tops of the Russian fashion industry.
RUBAN runway shows are always bright and spectacular and certainly worth visiting: Artem Krivda, the leading production director of fashion shows in Russia is usually responsible for organization, the best sound directors are responsible for music background, along with the well-known models including: Irina Nikolaeva (Dolce & Gabbana, Miu Miu, Chanel, Marni, No. 21, Salvatore Ferragamo), Ira Liss (Dior, Alexander McQueen, Chanel, Louis Vuitton), Taya Ermoshkina (Givenchy, Dior, Prada, Sonia Rykiel). RUBAN runway shows attract chief editors of major fashion magazines, buyers, Moscow it-girls and show-business celebrities.
Among famous clients of the brand are Elena Perminova, Nadezhda Obolentseva, Vera Brezhneva, Evelina Khromchenko, Ekaterina Mukhina, Ksenia Sobchak, Ekaterina Zingraevich, Darya Veledeeva (chief editor of Harper’s Bazaar Russia), Alena Peneva (Grazia magazine chief editor), actress Anna Chipovskaya, TV host Olga Shelest, blogger Zhanna Byanka and many others.
Designer duet RUBAN is growing popular worldwide. The last Fall/Winter 15-16 collection was published in Style.com review. Fashion expert and ex-editor of VOGUE France Carine Roitfeld included RUBAN brand into the review article about Russian designers in her blog CR Fashion Book. Since 2013 once a season RUBAN collection has been presented in the large international on-line retail store Moda Operandi, that is extremely popular in American and English markets.
One of the long-term plans of the brand is entering the European market and opening a showroom in Milan.
‘Our goal is to never fail to surprise clients with new looks and constantly improve our professional level,’ say designers of the brand Julia and Alisa Ruban.