SI-JAY: it's the phonetic spelling of C-J, Jacopo Ceroni''s initials, the designer behind the Brand.
Born in 1981 Jacopo made his first steps in the fashion industry during his late adolescence when working for some of the best Italian boutiques.
Following this experience he then continued cooperating within the commercial show rooms department of both Milan and Paris based as assitant buyers.
His talent and his inner curiosity has led afterward to the role of brand coordinator of the new born JONOFUI collection in 2005 and later to the scouting of emerging brands such as Aujourlejour in 2008 and MARCOBOLOGNA in 2010.
Finally the time came for creating his own collection. In 2013 in fact he designed his first SS14 Si-Jay colleciton which was presented at the Milan-based showroom Studio Zeta to the domestic as well as International clientele thus receiving a very positive feeback from both sides.