SNIFF is an ironically-nostalgic project inspired by Russian rave
culture of the 2010s. The Creator of the brand — Elizabeth
Davydova (@dressedforspacee) could turn a local project into a
whole ideology, combining the counter-cultural realities of rave
and fashion movements, hip-hop, associated with them, where
the spirit of the streets is expressed in complete freedom of
expression through appearance.
The FUTURA collection is a collaboration with renowned
influencer Diana Melison (@di_melison) and rapper Cherocky
(@cherocky). The presentation will be held in the framework of
MBFW Russia: it will be a futuristic fashion show, going beyond the
podium, a new look at the interaction of the viewer and the
space of the show, feasible with the help of audio-visual