SORRY, I’M NOT was founded in May 2013 and is led by head designer Nikita Moiseenko. With a dedicated team of pedants and aesthetes at his side, it creates magic and fairytales.
Fresh, bold and boundless, SORRY, I’M NOT made its fashion breakthrough in Russia and abroad with customers and onlookers delighting at its unique patterns, skillful tailoring and unapologetic prints.
Each collection is produced under the five pillars of the SORRY I'M NOT religion: manic scrupulousness, attention to detail, top-notch quality, a healthy sense of humor and fearless creativity.
It sells women and men’s collections at high end and affordable prices.
The audacious, dazzling and fashionable clothes come without cliché and are often unique items.
The atelier is located next to the creative laboratory, with the designers egging on the creative process, carefully editing out crap ideas.
We’ve got international customers hooked and craving for more. We’ve nailed our English and have ambitious plans to conquer the world.