YASYA MINOCHKINA

designer:
Yasya Minochkina

Yasya Minochkina

‘Ensemble, c'est tout’

Spring/Summer 2018

This season my concept is ‘prêt-à-porter meets couture’.

I think boutiques and customers are overloaded with sportswear and basics.

Luxurious evening garments is something I want to be recognized for.

My friends know that I have started my path of a designer in the atelier of my grandmother. This

season my grandmoth-

er’s roots inspired me like never before. Remembering those days I’ve created a range of beautifully

made dresses

with lots of hand crafted embroideries. I wanted them to be casually democratic but blended together tailoring with

artistry. That’s why I called it ‘prêt-à-porter meets couture’, or, how medias say, demi-couture.

The most important part of my work remained a careful choice of materials and textures produced e

xclusively in

Italy which is known for its excellence of the craftsmanship, matched with my unique sense for print

s and colors.

I have mentioned my grandmother’s atelier: in summer she had a bouquet of camomiles on the table.

That’s where the new flower embroidery comes from.

As usually Spring/Summer collection features the splashes of bright colors like fuchsia and emerald and lively nature prints supported by subtle feminine nudes, reflecting every girl’s playful mood.

I want my women to look modern and chic and felt empowered in my creations.

Another thing is that I continue to expand my denim range making it haute couture too. This season my jackets,

vests and pants are in soft blue denim hand-embellished with mesh.

 

collections