ZDDZ is a contemporary womenswear brand, that views fashion as media and proves that ready-to-wear can be a contemporary form of street art, raising social and political issues or reflecting aspects of big-city life.
ZDDZ offers a new view on urban routines; quotes from news headlines and advertising slogans are subtly mixed with striking graphic design, inspired by common city attributes like road markings, construction signs and logos. Shapes and details of every collection refer to work wear and military uniform. ZDDZ creates pieces which are radical and noticeable, whilst at the same time, comfortable and functional.
From its first days ZDDZ has been featured in recognized international media and hunted by street-style photographers.
ZDDZ is now available in concept-stores in the US, Russia, Asia and the brand is constantly increasing its international presence.