ALINA ZHARA is a clothing brand that focuses on young clientele. Nowadays, young generation sets up new trends and prefer custom clothes rather than fast fashion. In the modern society clothes tell more about a person than words that's why ALINA ZHARA brand takes a personal approach to each individual by customizing garments according to personality.
The main goal of the brand is to explore the art of self expression through clothes. The target market of the brand is young people who aren’t afraid to be different and stand out from the crowd, who disobey the rules and norms of society and are not scared to express themselves because they deserve to look the way they feel.

The goal of the brand:
To change the stereotype that custom clothing is expensive in order to let the client understand that it is not scary to be different.