RUSSIAN FASHION COUNCIL: 87 EVENTS IN 5 DAYS

On October 15 to 19, 2019, at the Central Exhibition Hall ‘Manege,’ Mercedes-Benz Fashion Week Russia will take place, featuring 114 Russian and foreign designers.

When?
October 15 to 19, 2019
 
Where?
Central Exhibition Hall ‘Manege’ and more
 
What?
5 days
14 participating countries
170 designers
150 foreign journalists
832 influencers
1,613 Russian journalists
 
Exclusively at MBFW Russia
On October 15 to 19, 2019, at the Central Exhibition Hall ‘Manege,’ Mercedes-Benz Fashion Week Russia will take place, featuring 114 Russian and foreign designers.
 
Shows, presentations, and performances by the brands:
●             YASYA MINOCHKINA
●             RED SEPTEMBER
●             LA REDOUTE (main collection/collaboration with Christelle Kocher, France)
●             Tigran Avetisyan
●             PIROSMANI
●             KSENIA GERTS
●             ARUT MSCW
●             RomaUvarovDesign
●             KRUZHOK
●             BÁKHTIN
●             Sergey Soroka x On Course
●             Futureisnown
●             ZA_ZA
●             NASTYA NEKRASOVA
●             INNOMINATE, and many more
 
In accordance with traditions, shows by Alena Akhmadullina and Alexander Arutyunov will be arranged at special venues — the Pushkin State Museum of Fine Arts and the Krasnaya Presnya Electro Depot, correspondingly.
 
All the guests of MBFW Russia will be able to dive deep in both the world of fashion and the world of music. At a special stage in Manege, Cream Soda, EIGHTEEN, ZOMB, ANDY DARLING, LUSIA CHEBOTINA, and other performers will appear.
 
Schedule of shows, presentations, and concerts is available at:
mercedesbenzfashionweek.ru/schedule 
 
During Mercedes-Benz Fashion Week Russia, a series of shows will be arranged under the Global Talents initiative. 10 emerging designers from 9 countries:
●             CHAIN (Argentina)
●             FEMME DE MARS (Belgium)
●             LINUS LEONARDSSON (Great Britain)
●             LITICHEVSKAYA and SOJI SOLARIN (Germany)
●             ALVARO MARS (Spain)
●             LEAF XIA (China)
●             svoboda ravenstvo bratstvo (France)
●             AWS (AFTER WORK STUDIO (Switzerland)
●             MLTV CLOTHING (Sweden)
 
The winners were selected by the panel of judges, namely:
·         Olga Mikhailovskaya, Head of Global Talents Program at Russian Fashion Council, Contributing Fashion Feature Editor at Vogue Russia, Founder of Telegram Front Fashion Channel, Founder of Front Fashion School, Russia;
·         Sara Sozziani Maino, Deputy Editor-in-Chief at Vogue Italy, Head of Vogue Talents, International Brand Ambassador at Camera Nazionale della Moda Italiana, Italy;
·         Lucien Pagès,Founder of Lucien Pagès Communication. Represents an assortment of established and upcoming Paris-based brands including of Sacai, Paco Rabanne, Jacquemus, Lemaire, J.W. Anderson, Ambush, Byredo among others, France;
·         Rose Langenbein, Styling Director, Mytheresa, Germany;
·         Jan-Michael Quammie,Fashion Curator, Stylist and Creative Director, worked with Highsnobiety, Material Magazine, InStyle Germany, Mytheresa, Net-a-Porter, etc., New York native, worked in Shanghai, based in Germany;
·         Eduardo Garcia,Founder of F*cking Young Magazine, Spain;
·         Kazuma Mori,Owner of Bunker Tokyo Store and Riverhead showroom at Harajuku District, Japan;
·         Yelena Pyatibratova, Сreative director at Aizel.ru, Russia;
·         Harriet Verney,Editor LOVE magazine, UK
 
The title partner of Mercedes-Benz Fashion Week Russia is Mercedes-Benz. 

MBFW Russia partners: Aizel.ru (Official Partner), glo (Official Partner), Mary Kay (Official Make-Up Artist), MONÉ PROFESSIONAL (Official Style Artist), DHL (Official Logistics Partner), Sardinia (Official Partner), Metropol (Official Hotel).
 
POP-UP SHOP
On October 15 to 19, every visitor will have a chance to buy season collections and new capsule right from the designers at POP-UP SHOP – a venue for fashionable purchases.
 
56 brands of clothes: DIANA ARNO, NATASHA TIMOFEEVA, MATH, PIROSMANI, SPUNKY, LA TREVI, WHITE CROW, LA REDOUTE, Product of imitation, HOBOCODE, and others.
To get an invitation, please, follow the link: popupshop.ru/   


Futurum Education
On October 15 to 19 at Manege, the open lecture hall Futurum Education will be opened, where experts will deliver lectures on various hot issues of the fashion world.
Speakers:
·         Dmitry Peskov(Special Representative of the President of the Russian Federation in Digital and Technological Development) / ”Beyond creative thinking: what should be learned in the 21st century and how”;
·         Aizel Trudel (founder of AIZEL concept store and marketplace platform, member of BOF 500 |The People Shaping the Global Fashion Industry list, member of the expert council of LVMH prize – a prestigious contest for young designers) / Public Talk;
·         Steven Trow(CFO and HR Manager for Hcp Italy (Hermès Group), worked as Internal Auditor for Gucci Group: GUCCI, BOTTEGA VENETA, Yves Saint Laurent, SERGIO ROSSI, BOUCHERON, STELLA McCARTNEY, ALEXANDER McQUEEN) / “Successful and Unsuccessful Strategies: Lessons Learned for Young Brands”;
·         Lucien Pagès(Founder of Lucien Pagès Communication. Represents an assortment of established and upcoming Paris-based brands including of Sacai, Paco Rabanne, Jacquemus, Lemaire, J.W. Anderson, Ambush, Byredo among others)/ Public Talk;
·         Jan-Michael Quammie(fashion curator, stylist and creative director, worked with Highsnobiety,
Material Magazine, InStyle Germany, Mytheresa, Net-a-Porter and others, was born in New York, worked in Shanghai, lives in Germany) / Street Talk  with Adam Katz Sinding & Jan-Michael Quammie, Moderator – Sasha Amato;                                                                                                                                                                                                                                                                                  
·         Adam Katz Sinding(famous photographer, author of “THIS IS NOT A F*CKING STREET STYLE BOOK”) / Street Talk  with Adam Katz Sinding & Jan-Michael Quammie, Moderator – Sasha Amato;                                                                                                                                                                                                                                                                                  
·         Sasha Amato(editor, journalist, worked with Interview Magazine Russia, Buro247, The Blueprint, Business of Fashion, Grailed, 1 Granary, @goldenchihuahua telegram channel administrator) / Street Talk  with Adam Katz Sinding & Jan-Michael Quammie, Moderator – Sasha Amato;
·         Kazuma Mori(Owner of Bunker Tokyo Store and Riverhead Showroom, Harajuku, Tokyo, Japan) / “How to make a difference in the world of fast fashion and high fashion, 2019 Trends of Japanese customers”;
·         Lapo Cianchi(Director for Communication and Special Events at Pitti Immagine) / “Young brands: the most popular mistakes”;
·         Isabel Berz(Designer, Educator and Researcher Head of IED REC, Research and Education Center in IED Madrid)/“Las Manuelas: a project of fashion and cooperation.”
 
Registration for the lecture hall is open at: russianfashioncouncil.ru/futurum-education
 
Photos are available at: yadi.sk/d/IUcxtwggbTIkzA
 
 
For more information, please, refer to:
Artefact Agency
E-mail: pressa@artefact.ru