On October 19 Mercedes-Benz Fashion Week Russia in collaboration with TikTok, the top app for short video making and watching, launches #ФэшнВикХауз (in eng. #FashionWeekHouse) as a part of the annual MBFW Russia reality show on TikTok. For 5 days of the Fashion Week, MBFW Russia’s official account @mbfwrussia will present a collaboration of 5 gifted platform users.


The project embraces fashion experts and authors working on TikTok: Alex in style (@alexinstyle) – a fashion influencer Alex Ondar, who promotes minimalism basics, shares style hacks and covers trends; Lana Nisnevich (@nisnevich) – a fashion critic, ex fashion editor for Cosmopolitan, nominated by Glamour as Influencer 2021, author of an educational fashion blog. Lana isn’t concerned about trends or novelties – she studies fashion from the inside and tells her followers who fashion and culture overlap along with gender and society; Astemir ( – a fashion blogger and stylist. Free of charge, he shares and shows his tricks that other stylists sell in their information products on Instagram; Evgeny Stelmah (@jeniastelmah) – in plain terms, he explains the basics of self-care. In his blog, he shares beauty goodies and explains that both ladies and gentlemen require self-care; Anastasia Yanb (@nastya.yanb) – she works on an developing TikTok’s fashion department, promoting brands at this platform and teaching the creator’s profession. Every day, these authors will share their videos on different fashion-related subjects on TikTok, go on air and post content from catwalk shows in collaboration with each other. All the members of #ФэшнВикХауз (in eng. #FashionWeekHouse) will take part in the reality show live streams.

On October 19, the third annual Reality Show will set off in the MBFW Russia’s official TikTok account (@mbfwrussia). Throughout the Fashion Week, shows by the top designers will be broadcasted along with every day live streams participated by creators, stylists, journalists, designers, and experts, covering trend topics and sharing insights. The key subject of the oncoming Fashion Week reality show will be style – both in terms of theory and practice. On Day 1 of the reality show, they will speak about trends and anti-trends, and street style, as well as try to predict the prospective trends. Day 2 should be attended by those interested in wardrobe essentials and proper brand clothing wearing, as well as those willing to know where fashion editors and influencers get their garments. On Day 3, speakers will consider current trends, sustainable fashion and brand collaboration, as well as influencers and their impact on the industry. Day 4 will offer some practical advice – shopping lists, accessories, and photo posing. Day 5 will complete the reality show. There, the experts will consider momentous looks of celebrities, fast fashion, bags and high-heels.

The TikTok Reality Show will be directed by Anna Baturina (@touch_my_bum).

The list of the TikTok reality show participants includes Lina Dembikova (@linadembikova), fashion business lady, celebrity stylist, founder of the StyleHunter fashion school and the first dress rental Dress Up Bar, TV presenter; Sashel Coco, celebrity stylist; Alisa Boha, designer for MONOCHROME; Olga Mikhailovskaya, director at Museum of Fashion, fashion writer for Vogue Russia and Kommersant, co-founder of Front online platform, founder of @frontfashion Telegram channel; Semen Utkin, creative director, stage director, stylist, author for Maybe Art Telegram channel; Olga Salenko (@salenkoolya), digital content director for а Grazia; Anton Gulevsky, fashion editor for Harper's Bazaar website, author of That’s Haute Telegram channel; Yana Polyaninova, fashion editor for; Anna Mahorina, fashion journalist, writer for Post Wintour; Oksana Bachina, content director for EcoLine Group; Tatyana Nudelman, co-founder of the new consumption culture initiative NOTHING NEW; Ekaterina Katkova, stylist and blogger; Ira Blanc (@ira_blanc), beauty blogger on TiKTok; Gala Borzova, stylist, book writer, founder of the style school; Elsa (@elsacra), blogger on TikTok for XO House; Liza Tyan (@el.tyan), personal stylist, fashion blogger, founder and clothing brand designer; Olesya Potipako (@potipako), blogger on TikTok, stylist; Maria Kotkova, stylist; Yulia Romanova, fashion editor for Cosmopolitan; Nixon Gloomov, Creative Director; Aida Levanova, ecologist, ecology editor at SHER; Ksenia Vasilyeva-Volgelerenter, stylist, journalist, fashion expert; Marina Bitsadze, PR director at Rendez-Vous; Grisha Besko, photographer, author of the watchingmoscow initiative; Anastasia Fedoseyeva, street style photographer; Nikita Nikitin, head of the Innovation Department, curator of digital fashion projects at TEXEL; Ilyas Darakchiev, digital footwear designer; Darya Klimenko, expert on Italy, journalist; and many more.

TikTok is a place for creation and imagination, where every user can find content to his/her liking among a plenty of talented authors, in particular, in the field of fashion and beauty. Both professional and amateur experts post at the platform, telling their followers about the history and theory of fashion, creating clothing and style reviews, covering major trends and establishing a space where anyone can get acquainted with the world of fashion. TikTok has been supporting MBFW for two years already. Last time, the platform continuously streamed shows and interviews with designers held by TikTok authors. TikTok offers representatives of the fashion industry a unique opportunity – at the platform, they can reach a wide audience and speak with them in a language they understand.


About TikTok

TikTok is the top app for short video making. Our mission is to inspire creativity in people and make them happy. TikTok has offices in Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Jakarta, Seoul, and

Title partner of the Fashion Week: Mercedes-Benz.

Partner of the Fashion Week: Museum of Moscow.

The Museum of Moscow was founded in 1896 and is located in the Proviant Warehouses, an architectural memorial of federal importance. Their collection comprises about 800 thous. pieces, including an extensive set of archaeological artifacts. The Museum of Moscow embraces several departments, which are the Moscow Museum of Archeology, the Gyliarovsky’s Center, and the Lefortovo History Museum.

Partners of the Fashion Week: Sardinia (Official partner), NIVEA (Official partner), EcoLine (Official eco-partner), MONÉ PROFESSIONAL (Official stylist), Metropol (Official partner hotel), and Möbel&Zeit (Official supplier).

For a detailed protocol on sanitary provisions please check the official web-site of the event

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Additional information:

Mercedes-Benz Fashion Week Russia