Day 4 of Mercedes-Benz Fashion Week Russia is over in the Museum of Moscow. On October 22, the following brands held their catwalk shows – ROGOV, Masha Tsigal, ZA_ZA, SaiJamin, BARBINO, and Institute of business and design (B&D).
Some of the brands presented their collections in the video format – NASTYA POLUNINA, FOS X MBFW Berlin (Germany), and CHRISTOPHER RITTER STUDIO (UK). Moreover, GURVICH brand presented their collection in the Mercedes-Benz dealership center ASMOTO MB in Ekaterinburg. All the shows and presentations were streamed in the MBFW Russia official group in VK, the major social network of Russia and the CIS, as well as other partners’ websites.
The reality show in the MBFW Russia’s official TikTok account (@mbfwrussia) that takes place every season continues its live streams. Day 4 of the reality show embraced some practical advice – shopping lists, accessories, and photo posing. The live stream was participated by Stephan Rabimov, fashion expert (USA); Nastya Yanb, creator, blogger and fashion influencer; Elsa, TikTok blogger for XO House; Zhenya Stelmah, model and beauty blogger that propelled self-care to the next level; Roma Milova, model, participant of the You Are Top Model show on TNT TV channel; Viktor Boiko, photographer of European fashion weeks; Olga Kedik, editor and buyer; and Ilya Bulychev, designer and founder of BLCV brand.
This time the public talk features Anna Lekontseva, designer and founder of RigRaiser and Yuri Omelchenko, founder of ARTpatrol. They discussed what ethic fashion and wearable art are and why they are worth knowing and following.
On Day 4 of the Fashion Week, the following brands presented their collections.
An emerging brand from the North Caucasus created by Jamilya Afashagova plays with colors, textures and shapes in modest and ethnic looks. The designer changed the tune of the national Circassian costume, paying homage to traditions and at the same time remembering of a modern woman’s needs. This collection brings to view lots of embroidery and national patterns. and nonetheless the garments look elegant and don’t have too many details. Special focus is on the sleeves – cut, puffed and flare, as well as all kinds of headdresses. The color palette refers to eye-catching Caucasian landscapes, and plethora of white pieces alludes to the snow peaks of Elbrus, the jewel of the region.
Another brand that presented their debut collection was BARBINO MAISON, its name featuring a wordplay – a doll house VS a Haute Couture & Prêt-a-Porter house. Contradiction and duality are inspired by the designer’s story, which became the basis for the brand DNA. The show comprised two conceptual parts – everyday wear and Haute Couture garments. Black and white dresses with sophisticated skirts and sleeves, demonstrating a variety of textures – smooth leather, airy veiling, streaming silk and soft velvet, dense tweed and zephyrous gauze. This time, the designer gamed both with fabrics and shapes, alternating rounded silhouettes with austere straight outlines.
Magic of Love collection was to remind the audience that every woman is unique and perfect. In her online presentation, the designer showed trenches, coats, eco-fur coats, blouses with animalist prints, soft and cozy basic color ports suits – black, white and beige. This collection wasn’t just about femininity and beauty – it was about love to our planet, too. For instance, the designer used recycled plastic to create her LOVE trench.
Institute of Business and Design (B&D)
Students from B&D (on board since 1995 and being one of the leaders in the sector) presented their collections during Mercedes-Benz Fashion Week Russia. The Institute continuously merges theory and practice, and that’s how the students come to experiment – in making mini collections of their own. This season, young B&D designers from all grades presented their fall collections and experiments with shape. All the capsules were quite personalized – sophisticated deconstruction takes, multi layers, eclectics, patchwork and many other methods helped every designer student make a statement.
A live broadcast from Yekaterinburg – GURVICH, an Astrakhan-based brand, presented its new collection at the Mercedes-Benz dealership center ASMOTO MB. According to Marina Gurvich, her garments are designed for women of free spirit, bold and resolute. Everyday looks were presented along with ultra-short mini for parties. Eccentric feminine fits – backless and with open décolleté – or austere straights – choose what you prefer.
This St. Petersburg-based brand keeps on experimenting with colors and shapes. In the new season, designer Alexandra Koryakina-Nikolayeva put into the spotlight reasonable consumption issues with her collection “I Am The Clean World”. The name contains the basic concept – every person as a sprout stretches towards everything beautiful and clean within, or in other words, it is with the person that the world starts. Metaphoric blossoming was visualized with headwear that resembled flowers and the patchwork technique that represented flower bud outlines. Ingenious decorations were made by Alexandra’s relative – specially for this collection.
FOS X MBFW Berlin (Germany)
During Mercedes-Benz Fashion Week Russia, Fashion Open Studio and Mercedes-Benz Fashion Week Berlin presented several brands, including Anciela, Anekdot, Barabara, Buki Akomolafe, Church of the Hand, #Damur, Emeka, Fade Out Label, Grandma would approve, New Blue, Rafael Kouto, Soup Archive, Therapy, Top Mantaden. These collections share the same drive for unusual cuts, vividness and authenticity. Sophisticated shapes, multilayerdness, patchwork, vivid colors and combinations of trends – this is what the designers delivered in their online presentation.
The new collection by ROGOV comprised extensive jackets, overcoats, dresses and blouses. In this season, stylist and designer Alexander Rogov chose wool, tweed, nylon, silk and natural leather. A special focus was on clothing sets that could be reassembled in different ways like puzzles. Presented during MBFW Russia, this collection is already available in the see now - buy now mode, which means you can buy looks you loved in the online store right after the show. The looks were complemented with Leather Like Wood bags and brooches by Big Brooch, both being emerging Russian brands.
CHRISTOPH RITTER STUDIO (UK)
This London-based brand willing to push glamorous club clothing towards sustainable, ethic and transparent creation presented its THE LAUNCH collection online. Tops and bodies, bootcut trousers, elegant overalls and asymmetric skirts, coats and dresses made of lycra. Eclectic prints celebrate the union of nature, cultural amenities and digital fantasies.
After a 7-years’ break the brand established its new line of upcycle couture. This season of Mercedes-Benz Fashion Week Russia, the designer presented her upcycling collection “I Don’t Want the World to Be Buried with Unwanted Fashion”, demanding that everyone thinks of the overproduction issues. Caring about the environment, the famous designer created 30 bold and manifesto looks from her own garments and the ones donated by her friends. Every piece demonstrated a certain train of the season with a recognizable Masha Tsigal’s brand DNA. Lots of denim, patchwork, black and pink colors, logomania and punk-style letterings.
Title partner of the Fashion Week: Mercedes-Benz.
Partner of the Fashion Week: Museum of Moscow.
The Museum of Moscow was founded in 1896 and is located in the Proviant Warehouses, an architectural memorial of federal importance. Their collection comprises about 800 thous. pieces, including an extensive set of archaeological artifacts. The Museum of Moscow embraces several departments, which are the Moscow Museum of Archeology, the Gyliarovsky’s Center, and the Lefortovo History Museum. https://mosmuseum.ru/
Partners of the Fashion Week: Sardinia (Official partner), NIVEA (Official partner), EcoLine (Official eco-partner), MONÉ PROFESSIONAL (Official stylist), Metropol (Official partner hotel), and Möbel&Zeit (Official supplier).
For a detailed protocol on sanitary provisions please check the official web-site of the event www.mercedesbenzfashionweek.ru.
Russian Fashion Council
https://vk.com/russianfashioncouncil (official social media of the project)
Mercedes-Benz Fashion Week Russia:
https://vk.com/mbfwrussia (official social media of the project)
Russian Fashion Council