Tony Ward presented his collection reminding of Hollywood's Golden Age at the runway of the Mercedes-Benz Fashion Week Russia.
Inspired by Hollywood divas, and Eva Gardner in particular, designer Tony Ward created the Spring/Summer 2016 collection. The catwalk of the Mercedes-Benz Fashion Week Russia featured transparent fabrics, multiple layers, lacework, organza, silk and finest needlework.
When you grow up among luxurious dresses, elegant sketches and neverending fittings – it affects the way you see the world. Tony Ward was born to the family of the best couturier in Beirut and spent his childhood in Lebanon's most famous studio, ATELIER WARD Haute Couture, which established his devotion to couture fashion. Inspired by the creativity of his father, Tony set off to the fashion school in Paris named L'Ecole de la Chambre Syndicale de la Couture Parisienne, after graduating from which he worked for several years with Claude Montana at Lanvin, Gianfranco Ferré at Christian Dior Couture, and then with Karl Lagerfeld at Chloé. According to Tony Ward, this experience with great masters has been priceless for him: "I then sowed what I reap today. There I realized that there is no right to make a mistake, you have to be always focused on your work. I learned how to select materials, mastered many new Haute Couture techniques – this was the best school in my life."
After launching his own Couture line Tony Ward started to regularly present his Haute Couture collections at the leading Fashion weeks. The designer also paid attention to the ready-to-wear collections that were nevertheless exhibited only in showrooms. In the Spring/Summer 2015 season Tony decided to show the ready-to-wear line on the catwalk for the first time, selecting for this world premier the Mercedes-Benz Fashion Week Russia. "Honestly, I fell in love with Moscow and Russian culture. Besides the fact that this is a very interesting market, there are a lot of fresh ideas and talented people with good taste. I like Russian traditions of hand work, Russian fabrics, I am impressed by the classical combination of white and blue in the folk crafts. And I believe that Russian fashion has a great potential".