Mercedes-Benz GLC 350 e 4MATIC attracts me not only by its unconditional beauty, but also by its environmental friendliness. -Doutzen Kroes
New Mercedes-Benz advertisement campaign does not resemble any of the previous works of the famous German car producer. It does not provide us with a completed plot, but creates mood, showing a feeling of carefree happiness and reliant power. Famous stylist and photographer Carlyne Cerf de Dudzeele, who worked on the video and the photo shoot, admits that the most important task for her was not to create a certain story, but some inspiration, which appeared when meeting the characters of the shoot. And Carlyne was very lucky to have such characters this time.
One of the stars of the campaign was a Dutch top model Doutzen Kroes, who has recently set up a true record by appearing on the cover of Vogue international editions four times in one month. A mother of two and the most eco-conscious world model, Doutzen was excited about the second star of the video – Mercedes-Benz GLC 350 e 4MATIC hybrid car. A hybrid engine of this semi-electric car can last up to 34 kilometers, without polluting environment with its exhausts. For Doutzen this collaboration was true happiness as she does not let an extra drop of water fall down from her tap, prefers commuting by bicycle and limits far-distance car trips, due to her unwillingness to pollute the air with car exhausts. The top model admits: “Mercedes-Benz GLC 350 e 4MATIC, new Mercedes-Benz campaign and I fit together as ideally matching puzzle pieces do”.
Set against the background of a serene sky, blooming fields, a fast-flowing river, a lofty mountain, this Mercedes-Benz hybrid car rushes even more powerfully, but very harmoniously at the same time, as it does not disturb the tranquility of the wilderness around. And Carlyne Cerf de Dudzeele’s peculiar manner of shooting – flashes of neon stars and flowers, pictures, multiplying in Andy Warhol’s manner – add drive and young energy to the video, underlying freshness of the moment and immediacy of the events.