Mercedes-Benz Fashion Week Russia is to Kick off Today

Mercedes-Benz Fashion Week Russia is to be held in Moscow from 11 to 16 March 2016. Over 50 designers from Russia, Georgia, Ukraine and other countries will showcase their collections at the largest fashion event in Eastern Europe.

SLAVA ZAITSEV, Alena Akhmadullina, VIVA VOX, YASYA MINOCHKINA (Ukraine), Yulia Nikolaeva, Dasha Gauser, Julia Dalakian, PIROSMANI BY JENYA MALYGINA, IGOR GULYAEV, Goga Nikabadze (Georgia), DIMANEU, Saint-Tokyo – these and many other designers already well recognized in the fashion world will showcase their collections at the catwalks of Mercedes-Benz Fashion Week Russia. Among the newcomers of this season are: VIPERS, KSENIASERAYA, SORRY, I’M NOT. Some participants will present their premier collections in frames of the numerous collective shows.

Major business event of the Fashion Week is the international conference Fashion Futurum (14-15 March) arranged by the Russian Fashion Council in scopes of MBFW Russia. 30 international fashion industry leaders will gather at the conference to discuss current trends and changes undergoing in fashion business. Round tables, seminars and speeches from international fashion insiders will be the so-called consulting sessions for Russian designers, entrepreneurs and executives responsible for making strategic decisions.

Among the speakers are the world's leading experts: Mario Boselli, Honorary President of Camera Nazionale Della Moda Italiana; Ignacio Sierra, President of European Branded Clothing Alliance, Director General of Grupo Cortefiel; Carlo Capasa, President of Camera Nazionale Della Moda Italiana; Danilo Venturi, Dean, Polimoda; Sara Maino, Senior Fashion editor at Vogue Italia and Head of Vogue Talents; Stefan Siegel, Founder and СЕО of Not Just A Label platform; Kaat Debo, Curator, Director of Mode Museum Antwerpen (MOMU); Carl Waldekranz, СЕО Tictail. 

In the new season of Mercedes-Benz Fashion Week Russia all guests will have the opportunity to experience Virtual Reality - we continue our experiments with the Virtual Reality format. Anyone will be able to feel the atmosphere of the largest Fashion Week in Eastern Europe, walk the runway as a model and see the backstage of the key fashion shows. With the help of Fashion VR (Virtual Reality device) it will take you only few seconds to turn your smart phone into an appropriate Virtual Reality headset and watch 3D films, play the games and travel the worlds of virtual reality. Mirror to the Soul is the virtual film about Mercedes-Benz Fashion Week Russia that was awarded in the category the Best VR Travel Film or Experience at Virtual Reality Festival in frames of CES (Consumer Electronics Show - the largest international annual fair of consumer electronics).

Mercedes-Benz Fashion Week Russia will close on 16 March at Kuntsevo Plaza complex (19 Yartsevskaya St.) by Igor Chapurin fashion show. Pre-collection of Fall-Winter Season 2016/2017 is built around the feelings and emotions associated with 1990s. Those times can be described as a mixture of different styles, when grunge and punk aesthetics got along with minimalism and the cult of the human body (designers took a close interest in the human body). Igor Chapurin, in his characteristic delicate manner, interprets the trends of the end of the previous century in the spirit of contemporary fashion.

World known photographers from all over the world will be doing the street-style shootings at the Fashion Week – Adam Katz Sinding for W Magazine, Nabile Quenum for L’Officiel France, Acielle Tanbetova for www.vogue.com, Asia Typer for www.highsnobiety.com and others.

The largest photo agency Getty Images will be the international partner of Mercedes-Benz Fashion Week Russia and will provide photos and videos from the Fashion Week to 60 thousand mass media companies around the world.

Title partner of the Fashion Week is Mercedes-Benz. Partners of MBFW Russia: L’Oréal Professionnel (Official stylist), Mary Kay (Official make-up stylist), DHL (Official logistic partner), Metropol (Official hotel), El Corte Inglés (Official partner), Kuntsevo Plaza (Official partner)

You can follow the events of Mercedes-Benz Fashion Week Russia from any corner of the world watching live broadcast at www.mercedesbenzfashionweek.ru.