Mercedes-Benz Fashion Day St. Petersburg is to kick off on 01 April 2016. For the first time Manege of the Cadet Corps will host the fashion shows from the renowned St. Petersburg designer IANIS CHAMALIDY and designers-finalists of the contest New Names in Design '16. Sobaka.ru magazine carries on the contest every year.
Fashion show of the new collection from IANIS CHAMALIDY will open Mercedes-Benz Fashion Day St. Petersburg. Designer under the brand IANIS CHAMALIDY creates plain but at the same time bourgeois collections. Signature of the brand features collections filled with aesthetic concepts, individuality and extraordinary approach to image making. In the new season Ianis Chamalidy presents traditional character of the brand - 'lady-dandy'. Designer devotes every collection to a contemporary woman, strong and delicate, independent and faithful, bright and elegant. 'Lady-dandy' inspires the world's art and finally becomes the muse. Her genuine style is the style of St. Petersburg. Currently IANIS CHAMALIDY brand designs collections of the first prêt-a-porter line, second line middle class 'plus', line of accessories, line of fashion jewellery and silver jewellery ICTreasure.
The next on the runway will be finalists of the contest New Names in Design '16 who will showcase their collections in show-case format. Finalists were selected by Council of Fashion Designers of Russia and readers of Sobaka.ru magazine. Winner of the online voting became the Siberian brand NikaPana and the brand of brutal accessories Anchor. Council of Fashion Designers of Russia selected the following designers: Kristina Kravets, Anastasia Dokuchaeva, Marusia Nizovtsova, Zhenya Udaltsova, Yuli Chulkova, brand Nebo and Facile, along with designer Stas Leontiev who creates minimalistic fashion jewellery under brand w-o. Magazine celebrities will take part in the fashion show.
Stylists of L'Oréal Professionnel and make-up artists of Mary Kay® will take care of the hair and beauty images of the models.
Guests of Mercedes-Benz Fashion Day St. Petersburg will have the opportunity to experience Virtual Reality - we continue our experiments in Virtual Reality format. Anyone will be able to feel the atmosphere of the fashion shows, walk the runway as a model and see the backstage. With the help of Fashion VR (Virtual Reality device) it will take you only few seconds to turn your smart phone into an appropriate Virtual Reality headset and watch 3D films, play the games and travel the worlds of virtual reality. Take your memories to Mirror to the Soul – the virtual film about Mercedes-Benz Fashion Week Russia that was awarded in the category the Best VR Travel Film or Experience at Virtual Reality Festival in frames of CES (Consumer Electronics Show - the largest international annual fair of consumer electronics).
The title partner of the Mercedes-Benz Fashion Day St. Petersburg is Mercedes-Benz.
New Mercedes-Benz SL will be presented at Mercedes-Benz Fashion Day St. Petersburg that is now technically available and comes as perfect as ever. More powerful engines, the automatic transmission 9G-TRONIC, DYNAMIC SELECT with five transmission modes and Active Body Control ABC with the curve tilting function all take the legend to a new dynamic level. The high suitability for everyday use has been enhanced with the hard top, which can now be operated at up to 40 km/h, and the automatic boot separator. Visually the front end in particular has been made significantly sportier. As a result the bonnet, bumper and headlamps, among other features, are all new. The Mercedes-Benz SL is the top performer in the widest variety of disciplines: an elegant roadster for relaxed, comfortable cruising or a dynamic coupé for sporty cornering.
Information partners of Mercedes-Benz Fashion Day St. Petersburg are: Sobaka.ru magazine that created the concept GLOCAL (global + local), it covers global trends through local events and people, SNCmedia.ru is the new and dynamic project from the publishing house ARTCOM Media Group. This website can be really called the female Internet-launch 2015, it has been expected for a long time, while the projects that it presented had been long discussed before SNCMedia.ru launched the project.
Partners of Mercedes-Benz Fashion Day St. Petersburg: L’Oréal Professionnel (official stylist), Mary Kay® (official make-up artist), Ladoga (official partner).