New-comer of the 32nd Season of Mercedes-Benz Fashion Week Russia brand KSENIASERAYA is now featured at the largest international source of online trade Moda Operandi.
After publication in American VOGUE the international leader of Internet-trade Moda Operandi invited KSENIASERAYA brand for cooperation, currently the pre-order on the runway collection is available worldwide.
Before launching her own brand, the graduate of Florentine Institution POLIMODA (course Master in Advanced Fashion Design) Ksenia Seraya, had been working for several years as jersey designer at Ermanno Scervino Fashion House. The designer devoted her brand to the opportunities of the programmed knitting machines in designing apparel. In Ksenia's opinion, production of new collections for the most part shall constitute of developing new computer software. Computer-assisted knitting machines go beyond standard cuts with scissors, provide opportunities to produce the most complex weaving, seamless pieces, one-piece garment. Details in garments are performed according to the principle of mono-repeat with the assigned pattern.
The inspiration for Ksenia's Fall-Winter collection 2016-2017 KSENIASERAYA Capsule Collection Dress for Pina was in the attempt to transfer the motions of Alexander Calder's sculptures, transformation of silhouettes in frames of one shape. Programming of collection's details is similar to the works of Brooklyn-based artist Clement Valla in which he studies the unpredictable and accidental code of the algorithm of computer software. Female character of the collection is the great dancer Pina Bausch, her avant-garde approach to creating ballet performances and her collaboration with designer Yohji Yamamoto in 1998.