Expert sessions FashionNet took place on 22 July in frames of the Forum for Strategic Initiatives
The forum associated with the fifth anniversary of the Agency for Strategic Initiatives featured the discussion of the concept of long-term social and economic development of the Russian Federation until 2035. Entrepreneurs, project leaders, experts, representatives of the federal and regional government bodies, development institutions, state corporations and foreign partners were invited to participate in the forum.
The business program included a number of round tables devoted to the most advanced innovations and best practices in the field of technologies, state management and improvement of investment climate. Among special events arranged in frames of the forum was presentation of the strategy of the National Technological Initiative - a long-term program that is aimed at establishing principally new markets where Russia could become a global leader.
Program of the forum also included a series of arrangements by the Russian Fashion Council that worked in three directions: State, Society, Business, and among others featured the presentation of the new perspective on-line market - FashionNet. Participants of the discussions talked about the development of the fashion industry in Russia in the context of the National Technological initiative.
The first on the agenda was an expert session FashionNet 'Society-oriented' that was attended by: Dmitry Kolobov, Director of the Department on Development of the Industry of Socially Minded Goods in the Ministry of Industry and Trade of the Russian Federation; Igor Chapurin, designer of CHAPURIN brand; Albina Bikbulatova, Vice Rector on Educational Methods and Inclusive Education in the Russian State Social University; Sergey Karnauhov, Head of the Federal Project Alliance of Russian Art Engineers; Alexander Shumsky, Executive President of the Russian Fashion Council.
Experts discussed current situation on the market, world trends and development of new technologies. Special focus was made on product customization and inclusive wear.
'Customizations is the trend that helps take into account individual features of the person. Our task is to support the developers at the stage of production,' underlined Dmitry Kolobov. According to the Director of the Department on Development of the Industry of Socially Minded Goods in the Ministry of Industry and Trade of the RF special attention should be paid to national arts and crafts as well: 'Elements of national craft may turn into the source of growth and specific feature of our fashion.'
Albina Bikbulatova shared that Russian State Social University together with the Russian Fashion Council and the Agency for Strategic Initiatives accumulated researches in this field: 'Wear market for people with disabilities is very perspective. Clearly Russia has the potential and this market shall be developed.' Within the discussion, experts admitted that goods market for people with disabilities just as the market of wearable technologies should be directly related to fashion. Research in the field of wearable technologies shows that positioning on the fashion market, in particular, makes the new products appealing to consumers.
Igor Chapurin noted: 'I believe that something positive is awaiting our market in the future. However we need to adjust to the new world. And it is important to involve the state into the adjustment process.'
'One of the major international trends is the launch of the great number of small fashion brands, literally hundreds of thousands of new brands, and consequently a greater number of niches for business. Our goal is to develop a program of measures that would encourage growth of the niche businesses,' added Alexander Shumsky.
Speakers on the next State-oriented expert session were: Elgiz Kachaev, Chairman of the Committee on Development of Entrepreneurship and Consumer Market in St Petersburg; Alexey Barykin, Head of Administrative Office on Technical Regulation and Standardization of the Federal Technical Regulation and Metrology Agency; Ekaterina Inozemtseva, Vice-President, Strategic Director of Skolkovo Foundation; Darya Gauser, designer of Dasha Gauser brand; Lubov Malova, expert on export development of AO Russian Export Centre; Timur Islyaev, Executive Director of the Russia Fashion Council.
Ekaterina Inzemtseva presented a number of projects of Skolkovo Foundation related, in particular, to consumer goods industry specifically focusing on the importance of developing smart technologies. Skolkovo will be involved in the support of start-ups in frames of the new perspective market FashionNet,' noted Ekaterina Inozemtseva.
Alexey Barykin acknowledged the necessity to standardize and develop regulative acts, and also talked about the new law on standardization in the Russian Federation in line with the new technologies and robot systems.
Elgiz Kachaev presented the program to support consumer goods industry in St Petersburg until 2020, the part of which is already actively used in practice. 'St Petersburg works to become one the centres of the fashion industry. Currently there are 2000 designers and 447 fashion companies in St Petersburg. We need to deal with education issues of futures designers, solve the problem of misunderstanding between designers and production companies, raise brand awareness,' explained Elgiz Kachaev. St Petersburg has already established the Unified Centre of Entrepreneurship which will host business incubator to support projects in fashion industry and consumer goods industry. Business incubator will provide all conditions required to accelerate new names in design including those applying the most advanced technologies (3D-printing, sewing robot units, etc.) Infrastructure of supporting business initiatives in St Petersburg is fully in line with the development strategy of the National Technological Initiative.
Business oriented expert session FashionNet closed the program. The following participants took part in discussing the issues of new technologies, new sales channels and robot systems: Daniil Kozlov, Business Development Director and Partner at GVA Launch Gurus; Nadezhda Kiseleva, Communication Director at State Corporation Detsky Mir; Anastasia Butrym, Director of the British Higher School of Art and Design; Andrey Ushakov, expert in Logistic Support at AO Russian Export Centre; Dmitry Neu, designer of DIMANEU brand.
The session opened with the speech of the representative of the Strategic Initiatives Agency, Head of STI projects in the department Young Professionals who told the audience about the Agency and its work in creative area and launch of FashionNet.
Timur Islyaev also noted that fashion industry being the perspective global on-line market might take its place in the new Russian economy. FashionNet is the so-called 'trust protocol' through which Russia can really export new concepts, names and influence the establishment of the new social agenda in the world.
Nadezhda Kiseleva told about her experience in developing the stores Detsky Mir underlining the sales going upward since 2012 when the range of products was reconsidered and when orientation for fashion trends was taken on. She admitted the importance of fashion week in demand growth in Russia: 'We have been participating in Mercedes-Benz Fashion Week Russia for two year now and we see how it encourages the growth of on-line and off-line sales.'
Anastasia Butrym also touched upon the subject of inclusive wear: 'In our curriculum there are two months of two studying years that students devote to designing wear for people with special needs. Last season we presented the results at Mercedes-Benz Fashion Week Russia. In this issue Russia is ahead of other countries: we have a special education model for designers of inclusive wear that can be taken as a pattern.
During his speech Andrey Ushakov specified that Russian Export Centre was founded for the purposes of developing non-resource export. A number of representative offices has already been opened: in Vietnam, Argentina, China and Kazakhstan. Russian Export Centre gives free consultations on the subjects of intellectual property and certification of goods on foreign markets. Also among the non-financial support measures there is collaboration with the Federal Customs Service and logistic companies.