Business Program of Mercedes-Benz Fashion Week Russia commenced as the Russian Festival of National Arts and Crafts - Russian Art Heritage

The opening lecture named as Protection of Copyright and Legal Framework of the Use of Traditional Patterns in Art Pieces touched upon the topical subject of legal protection of intellectual property.

The opening lecture named as Protection of Copyright and Legal Framework of the Use of Traditional Patterns in Art Pieces touched upon the topical subject of legal protection of intellectual property. Representatives of the Common Depositary of Copyright Products (AO EDRID) told the audience how the use of traditional patters in design could be legally governed. While a pattern designed by an artist based on iconic craft is not an infringement of intellectual property rights, copying this pattern already is. The law protects designer's pattern as well as its elements. Since a designer acquires the copyright as of the moment of creation of an art piece and since this right is reflected nowhere, a plagiarist may appropriate intellectual property that is not protected by evidence. A letter with description of the piece sent to designer's address, notarisation, publication or sale may constitute an evidence of the copyright. AO EDRID deals with development of the most reliable methods of copyright protection: performs depositing, collection of evidence, provides opportunities for commercial sale of elaborations and designs.

Natalya Kozlova, fashion historian, presented another lecture named History of Russian Crafts. Contemporary Vision devoted to original Russian style and national traditions. Speaker gave the historical overview, reference on development of trades in Ancient Rus mentioning that by the 10th century there were over 60 trades in the country. Penetration of national crafts and their reflection in the history of fashion, cross-effect and application of traditional themes by designers, along with their interpretation - everything was demonstrated on examples of the well-known designers. Thus, in the visual presentation the speaker featured how such elements as pavloposad and zhostovo colours, gzhel, embroidery, khokhloma and vologda lace sprang out on the runway in collections of our home designers as well as in Valentino and YSL collections.

Lecture Natural Themes in Traditional Russian Jewellery Art, Contemporary Interpretation. Demonstration of Modern Jewellery closed business program of the first day of Mercedes-Benz Fashion Week Russia. Teacher of Applied and Decorative Arts and National Crafts, Nadezhda Barmina, presented jewellery designer Elizaveta Gorchak. Artisan jeweller told the audience about the work with materials, production process, gem cutting and finishing, shaping and silver blackening, casting and work with enamel. The designer also showcased the collection of the brand Elizaveta Gorchak that featured such materials as spinel ruby, chrysoprase, beads and garnets.

Mike Shilov is the curator of the exhibition Russian Art Heritage. The festival featured the following workshops: painting on wood, hoop embroidery and artistic lace-making.