Anti-crisis strategies on the luxury market

On 18 November 2014 Corinthia Hotel in St Petersburg hosted a round table arranged by Vedomosti newspaper together with Mercedes-Benz Fashion Week Russia business program. The round table was devoted to anti-crisis strategies on the luxury market.

On 18 November 2014 Corinthia Hotel in St Petersburg hosted a round table arranged by Vedomosti newspaper together with Mercedes-Benz Fashion Week Russia business program. The round table was devoted to anti-crisis strategies on the luxury market.
Among the subjects raised at the event many were related to the status of luxe fashion brands present on the contemporary Russian market including such topics as: transformation trends of the luxury market, influence of innovative technologies on industry development, ideas of using the 'word of mouth' for sales promotion and many others.

Alyona Andreeva was the moderator of the round table. Alyona is the author of numerous study publications like Designer Brands in Fashion Business (2006) and Marketing of Luxury: Latest Strategies (2007) along with over fifty articles on the subject of fashion marketing. She shared her opinion about the Russian luxury market describing it as a mature one and talked about the latest trends in this field.
Among other participants of the round table were: Daria Yadernaya (Director of Esper Group), who offered three new sources for luxury market in the times of crisis, Nikita Kondrushenko (Chairman of the steering committee of Fashion Syndicate St Petersburg), who pointed out new possibilities for designers in Russia during economic recession and Evgenia Boricheva (General Director of Ginza Staff), who encouraged executives of the companies to devote more time and attention to personnel management.

After all the speakers completed their presentations, participants had time to express their opinions on the subject. The round table was continued by discussions with the experts which covered certain significant information that is not regularly available on the non-transparent luxury market.