Mercedes-Benz Fashion Week Russia hand-picked designers will present their collections at White Gallery in Rome

26th season of Mercedes-Benz Fashion Week Russia is preparing a lot of surprises for its visitors. New collections will be presented by fashion gurus Vyacheslav Zaytsev, Tatiana Parfionova, Dasha Gauser, Julia Nikolaeva, Elena Suprun, LEONID ALEXEEV, Masha Kravtsova and many others.

26th season of Mercedes-Benz Fashion Week Russia is preparing a lot of surprises for its visitors. New collections will be presented by fashion gurus Vyacheslav Zaytsev, Tatiana Parfionova, Dasha Gauser, Julia Nikolaeva, Elena Suprun, LEONID ALEXEEV, Masha Kravtsova and many others. The catwalk will also see collections of foreign designers with Russian background gathered from around the world. Traditionally Mercedez-Benz Fashion Week Russia will become a home for both Russian and foreign guests. Laura Fuso, fashion director of online project Design42Day will be this season’s guest of honour. She has an important mission to choose three collections presented at Mercedes-Benz Fashion Week Russia Fall-Winter/2013-2014 to be displayed at the famous White Gallery in Rome.

Laura Fuso is considered a recongized authority in the fashion world. She is the fashion director of online-magazine Design42Day, that covers the latest news from designers’ community. The magazine is a project of a company with the same name specializing in research and promotion of design on an international scale. Located in the Palace of Modern Art in Rome, White Gallery offers a new concept of multibrand with objectivity as the main principle. White Gallery reproduces the entire image of a modern lifestyle by means of carefully selected design objects – clothes, interior goods, perfumery. Here you can see the world’s top brands at the same time: Balmain, Thierry Mugler, Azzedine Alaïa, Céline, Dior Homme, Giorgio Armani, Givenchy, Missoni, Valentino, Versace, Yohji Yamamoto, Chloé, Nina Ricci, Rick Owens. Russian fashion designers are expected to appear there soon.

According to Laura the main selection criteria for Russian designers in White Gallery are original ideas, consistency, good quality and fair prices. Design42Day is looking for talented young designers with a sense of reality, those who are able not only to draw an original sketch and create a good collection, but who a ready to succeed in Italian Fashion Industry. White Gallery can become an important step in careers of 3 lucky-selected Russian designers.