Kids Fashion Festival at Mercedes-Benz Fashion Week Russia

On 26 October Central Exhibition Hall Manezh will host Kids Fashion Festival arranged in the frames of Mercedes-Benz Fashion Week Russia by the Ministry of Industry and Trade of the Russian Federation. Designers will show their kids collections for ages from 3-year olds to teenagers.

On 26 October Central Exhibition Hall Manezh will host Kids Fashion Festival arranged in the frames of Mercedes-Benz Fashion Week Russia by the Ministry of Industry and Trade of the Russian Federation. Designers will show their kids collections for ages from 3-year olds to teenagers.

 

It is the second time already that Mercedes-Benz Fashion Week Russia hosts kids fashion festival. Capsule collections will be demonstrated by designers of MBFW Russia along with the brands presented by OAO Detsky Mir. Seven designers will show their kids apparel: Polina Golub, Lena Karnaukhova, Anna Chakvetadze (АСh Factory), Evgeniya Lazareva (MAMANONSTOP), Yulia Karchenkova, Margarita Bykovskaya and BORODULIN`S. Among the goals of this project is to demonstrate that Russian kids fashion has its own interesting ideas, trends, finds and leaders; that kids apparel apart from being comfortable and practical can be creative, elegant and trendy.
Beauty and functionality are two key principles of this year Festival’s collection. ‘Detsky Mir will show several new collections: tropical heat, surfing, marine mood and stripes. Bright colours and trendy prints will attract kids, parents on the other hand will be satisfied with the quality of fabrics and democratic prices’, - says Maria Volodina, Commercial Director of the department Clothes and Footwear at Detsky Mir. Guests of the Festival will see the collections on the runway and take part in the unique educating flash mob developed by the teachers of Music School of Lina Arifulina.