March,18 the press-conference held in ITAR-TASS press-center devoted to School Collection Day on Mercedes-Benz Fashion Week Russia was held supported by the Ministry of Industry and Trade of RF. Several speakers such as Victor Evtukhov (Deputy Minister of Industry and Trade of the Russian Federation), Alexandre Shumsky (the President of Mercedes-Benz Fashion Week Russia), Slava Zaitzev and Elena Kuletskaya (programme director of Mercedes-Benz Fashion Week Russia) performed at the conference.
MINISTRY OF INDUSTRY AND TRADE OF RF
SCHOOL COLLECTION DAY ON
MERCEDES-BENZ FASHION WEEK RUSSIA
1, APRIL 2014
From March 27 up to April 1, 2014 Mercedes-Benz Fashion Week Russia will be held in Moscow. Designers from Russia, Belorussia, Georgia, India and other countries will demonstrate their collections fall-winter 2014/2015. Mercedes-Benz Fashion Week Russia will end with the School Collection Day.
March,18 марта the press-conference held in ITAR-TASS press-center devoted to School Collection Day on Mercedes-Benz Fashion Week Russia was held supported by the Ministry of Industry and Trade of RF. Several speakers such as Victor Evtukhov (Deputy Minister of Industry and Trade of the Russian Federation), Alexandre Shumsky (the President of Mercedes-Benz Fashion Week Russia), Slava Zaitzev and Elena Kuletskaya (programme director of Mercedes-Benz Fashion Week Russia) performed at the conference.
Alexandre Shumsky opened the press-conference devoted to School Collection Day: «The topic of unified school uniform introduction is widely discussed in media, and we think that School Collection Day held on the 1st of April on Mercedes-Benz Fashion Week Russia is of current. More than 30 designers will present their vision of a school uniform».
Victor Evtukhov, Deputy Minister of Industry and Trade of the Russian Federation continued: «Compulsory introduction of school uniforms in schools of the Russian Federation is an extremely important issue and it reflects a certain stage of our society development. Despite the fact that many of the media reflection of this topic was negative, discussing that nowadays school uniforms do not satisfy the needs of pupils limiting their freedom of self-expression and creativity – I still think that this introduction is really a great achievement. Representatives of the Ministry of Education and Ministry of Industry and Trade are absolutely correct saying that the uniform solves a number of problems - it creates team spirit and helps to avoid social tensions and implement the aesthetic function. Traditionally, such decisions we take into the concideration based on the experience of other countries – in many of them there have long been introduced school uniforms at an average level. Moreover, through the years a large number of people in Russia who were education-related - learning in the public schools , military schools - they all were to wear uniforms. We’ve decided that it’s necessary to introduce the concept of school uniforms and set requirements for its materials, accessories and design at the legislative level. Subjects of the Russian Federation should be given even not the right but the duty to fulfill certain requirements for the school pupils’ appearance. It should be noted the benefits that will bring the Russian industry after the establishment of a school uniform. We want the schoolchildren clothes that is being produced and offered to the consumers to be made of materials produced in our country».
As for Slava Zaitzev he pointed the necessity of the teacher’s dress code, as he presented several “every-day” variants for. The main idea of the designer was to use the little black dress of a tight cloth as a basis. Teachers could add it with some accessories as a shawl or costume jewelry in order to refresh the image, making it both stylish and strict.
In the end Elena Kuletskaya added that the main aim of Mercedes-Benz Fashion Week Russia is to support Russian designers. She mentioned that each day 8-9 runways shows will be held as well as the presentations. «Also for the first time Ukrainian designers Yasya Minochkina, LITKOVSKAYA will participate in Fashion Week. During the Fashion Week a special event will take place – BezGraniz Couture – Fashion with no limits, where 8 designers will present the collection for the people with special needs. This kind of runway show will be the first in the Fashion Week history», – said Lena.
Live translations from the catwalk of Mercedes-Benz Fashion Week Russia will be available on the site www.mercedesbenzfashionweek.ru as well as current information about upcoming events, visit the event and designers.