Expert's Opinion: Contrfashion or Avant-garde in Fashion

It is fashion that is the new kind of art which can combine several genres: whether theatre, or music, or installations. Today in our regular column Expert's Opinion, Tatyana Pokoptseva, editor-in-chief of the first official magazine about Russian fashion Your History and member of Russia's Journalists Alliance, told us about the interaction of fashion, art and avant-garde.

 

 

Today in our regular column Expert's Opinion, Tatyana Pokoptseva, editor-in-chief of the first official magazine about Russian fashion Your History and member of Russia's Journalists Alliance,  told us about the interaction of fashion, art and avant-garde.

It is fashion that is the new kind of art which can combine several genres: whether theatre, or music, or installations (for instance, fashion shows of Alexander McQueen in London and CONTRFASHION during the 28th Season of Mercedes-Benz Fashion Week Russia in Moscow).

This cross-integration turns out to be so unpredictable and exciting that audience comes to the fashion show as if to a theatre to see the first night of a play having no idea what to expect.

Integration of art into fashion is inevitable: those two fields are too close to each other. Already in the times of legendary Coco Chanel designers started working with theatre (Diaghilev's Seasons, for instance), later this trend came to Russia as well.

In the 28th Season of Mercedes-Benz Fashion Week Russia avant-garde integration of art into fashion could be observed during the show of CONTRFASHION when audience saw on the runway models-installations, models-pictures carrying away into their theatre and their intricate art.

It's not hard to guess what images featured the models - red brocade, cages with birds, fringe and masks in Great Gatsby style, wings-tentacles and spiked helmets... Despite the diversity, avant-garde and contrfashion, all sets were balanced and invited to try them on. Everyone of us is an actor in the soul, this extraordinary attitude to oneself, in particular, light play along with the good spirit is the kind of art that we now have in Russian fashion.