September 4, 2013 the ITAAR-TASS press-centre hold a press-conference dedicated to extending the contract with title partner Mercedes –Benz with largest East Europe Fashion Week - Mercedes –Benz Fashion Week Russia which is arranged by Artefact Communications Agency.
September 4, 2013 the ITAAR-TASS press-centre hold a press-conference dedicated to extending the contract with title partner Mercedes –Benz with largest East Europe Fashion Week - Mercedes –Benz Fashion Week Russia which is arranged by Artefact Communications Agency. The new step is considered to be beyond of Moscow event - this project will get more opportunities for international integration and regional development.
In the course of the conference, Mercedes –Benz Fashion Week Russia and Artefact Agency director Alexander Shumsky, ZAO Mercedes –Benz RUS managing director Yan Carol Madea and IMG Russia Irina Diadunova entered the contract on title partnership till 2019.
The partnership of automobile brand Mercedes-Benz and Russia Fashion Week started in 2011 after signing the three- year contract, that lead Russia to international stage on the same level with Mercedes-Benz Fashion Week Berlin and Mercedes- Benz Fashion Week New York. New five –year agreement comprises ten seasons starting from 2014. The contract extending shows a progress of mutual business and a tendency for developing household name Mercedes-Benz Fashion Week Russia. According to Yan Madea, fashion is considered to be an integral part of Mercedes-Benz brand in Russia. “If you want to be successful you need to adhere to some elements. You need to have a good material, and we have already possed it – Fashion Week. You need to have a brand, and as I said before, it is Mercedes-Benz Fashion Week which achieved a great success on the international stage. You also need a partner. And in this particular case I would like to underline that we have got an accountable and a professional partner for participatory development in the person of Artefact Communications Agency director Alexander Shumsky.
Mercedes- Benz emerged on the international stage in the late nineties, becoming title partner of Fashion Week New York. Nowadays premium automobile brand supports more than 30 Fashion Weeks around the world including title partnership in Berlin, Tokyo, Istanbul, Sidney, New York and many others fashion capitals. Mercedes –Benz is the automobile partner of Milan, London and Paris Fashion Weeks. German automobile concern experts keep a sharp lookout for up-to-date tendencies and development of local fashion markets, gleaning the events for support.
According to Alexander Shumsky, lots of international fashion experts and newsmen show interest to Mercedes-Benz Fashion Week Russia. Hundreds of international prospects are published around the world every season. And it is only the first advantage of international integration of Fashion Week in Moscow. The support of national designers is of main Mercedes –Benz Fashion Week Russia priority. Mercedes-Benz helps new designers to obtain new opportunities for developing. Already in next seasons Russian fashion houses will be presented on Mercedes –Benz Fashion Weeks in Berlin and Tokyo.
“Speaking about the international partnership among Fashion Weeks you can see that a collaboration with Mercedes –Benz is an excellent example that represents some most progressive Japanese designers in 27th season of Mercedes-Benz Fashion Week Russia in October 2013 ” – said Alexander Shumsky.
Mercedes- Benz Fashion Week Russia ( till 2011 – Russian Fashion Week) has been held in Moscow within 13 years two times a year – in spring and autumn. The grounds for staging comprise World Trade Center Congress Hall, tents on Red Square Vasilievsky Spusk and in the Central House of Artists, Gorky Park. Since 2012 Mercedes- Benz Fashion Week Russia has been taking place in Central Exhibition Hall Manege. Mercedes - Benz Fashion Week Russia keeps on being determined to support and promotion for Russian designers, at the same time it provides the podium for western fashion houses. Artefact Communications Agency, the arranger of Fashion Week, works closely with IMG Fashion Company that promotes interests of Mercedes-Benz Fashion Week Russia on the international stage. IMG Fashion is a part of IMG Worldwide Company that poses a world-wide leader in the area of sports, entertaining and display marketing. IMG Fashion produces and consults Fashion Weeks around the world including Paris, Milan and London. Among proper events under IMG Fashion are Fashion Weeks in New York, Miami, Sydney and Berlin. Besides IMG Fashion poses the interest of top-models, designers and dominant photographers, stylists and art-directors.
Mercedes-Benz Fashion Week Russia Spring-Summer 2014 will be held in Moscow from 25 to 30 October, 2013. There will be represented more than 60 designers within the event.