First day MBFW Russia. Business program

In the breaks between the shows guests of Mercedes-Benz Fashion Week Russia could listen to the lecture of Darya Yadernaya.

In the breaks between the shows guests of Mercedes-Benz Fashion Week Russia could listen to the lecture of Darya Yadernaya, Coordinator of MBFW Russia business program talked about the tips for designers who are only getting started: what is the best way to present and promote the first collection, what should be taken in consideration when arranging a runway show and why launching of private brand is profitable in the times of the economy crisis.