Aleksander Shumsky spoke at HUBFORUM: La Conference Luxe&Digital

On April 2, 2013 president of Mercedes-Benz Fashion Week Russia Aleksander Shumsky spoke at the international conference for professionals in the sphere of digital communications HUBFORUM 2013 “Strategy for promoting luxury brands via Internet” that was held in the framework of Mercedes-Benz Fashion Week Russia business-program.

On April 2, 2013 president of Mercedes-Benz Fashion Week Russia Aleksander Shumsky spoke at the international conference for professionals in the sphere of digital communications HUBFORUM 2013 “Strategy for promoting luxury brands via Internet” that was held in the framework of Mercedes-Benz Fashion Week Russia business-program.

Aleksander Shumsky has presented his own vision on how new technologies can help to extend the audience of such a large event as Fashion Week. Fashion Weeks have been held worldwide based on a traditional pattern already for several decades but nowadays there is a capability that allows not only to significantly extend the audience of Fashion week itself but also to build loyal relations between this audience, designers and commercial brands. Mercedes-Benz Fashion Week Russia has built an effective platform for communications via Internet having greatly multiplied the project’s audience.

“Mercedes-Benz Fashion Week Russia pays much attention to Internet-communications, we broadcast all the shows live reaching millions of views” said Aleksander Shumsky.

La Conference Luxe & Digital is an annual event bringing together professionals in the field of communications, marketing, fashion and luxury brands to exchange ideas and experiences. The conference serves as a place for exchange of views on the development of digital media and discussing the most interesting experience and achievements in the luxury goods industry.

This year the conference was marked by appearance of representatives from Mercedes-Benz Fashion Week Russia, eBay, HUB Institute, ComScore Inc, Vk.com, Socialbakers, the Franco-Russian Chamber of Commerce and Industry, IAB Russia, Moscow Innovation Development Centre and many others.