The day before the first night show of the new Spring-Summer 2015 collection head of the Fashion House YULIA PROKHOROVA BELOE ZOLOTO announced that the new face of the brand will be searched among its devoted fans and Instagram subscribers.
‘In the new season we have decided that we will not engage celebrities and professional models for photo shootings. Instead we will be looking for new faces among the beautiful girls who illuminate our dresses with their beauty and emotions every day ’, says Yulia. ‘Through entire history of the brand it has been our friends, I can’t really call them clients, who were my principle source of inspiration. Very often they send me pictures wearing our dresses. I can’t but admire their appeal, their charm, their style and their sense of taste. It feels really nice to know that my dresses are part of their lives, of those happy, beautiful, cheerful moments. I see the idea of making our clients the face of the advertising campaign as the fine story about friendship where I can express appreciation to those who I work for’.
To take part in the contest participants need to download a picture where they wear Yulia Prokhorova Beloe Zoloto dress to Instagram with a story why they like the brand and post it with the hashtag #beloezoloto @beloezoloto. The contest will last until 31 October and the results will be announced on 1 November.
Winners of the contest will have a unique opportunity to see the insides of the fashion world, to feel what it is like to be a model, to become a part of the creative process and to work with our friendly team headed by Yulia Prrokhorova.
Many celebrities were spotted in Yulia Prokhorova dresses numerous times. Among them: Kristina Asmus, Alena Vodonaeva, Anastasia Stotskaya, Maria Kozhevnikova, Anastasia Zadorozhnaya, Alena Shishkova and Ksenia Borodina. Ksenia and her 5-year old daughter Marusya took part in the shooting of the recent collection of the Fashion House in the family look style.
The show of Yulia Prokhorova Beloe Zoloto new Spring-Summer 2015 collection called IMPULSE will take place on 25 October 2014 at Mercedes Benz Fashion Week Russia.